Free PDF Content Chemistry: The Illustrated Handbook for Content Marketing

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Content Chemistry: The Illustrated Handbook for Content Marketing

Free PDF Content Chemistry: The Illustrated Handbook for Content Marketing

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Review

“Andy does it again, with an outstanding follow up to Content Chemistry. The lecture and lab approach is a must for anyone serious about creating and promoting genuine content to grow their business through web marketing. We have added several copies to our library."  —Arnie Kuenn, CEO, Vertical Measures, author, Content Marketing Works"Andy Crestodina is our go-to person for all things content marketing and in Content Chemistry Andy teaches you exactly what you need to know."  —Adam Franklin & Toby Jenkins, authors, Web Marketing That Works"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’s required reading for everyone who works for Arment Dietrich."  —Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks

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About the Author

Andy Crestodina is the cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.

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Product details

Paperback: 282 pages

Publisher: Orbit Media Studios, Inc.; Fifth edition edition (May 1, 2018)

Language: English

ISBN-10: 0988336499

ISBN-13: 978-0988336490

Product Dimensions:

8 x 0.7 x 10 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

11 customer reviews

Amazon Best Sellers Rank:

#349,411 in Books (See Top 100 in Books)

Content Chemistry has been my go-to source for content marketing since the first edition. Yay for the 5th edition! This is like an updated textbook.I can't imagine running a marketing department or owning a business without this complete illustrated guide. As a former CMO and current role as a career growth analyst, I believe every professional benefits from thinking like a content marketer.Andy Crestodina's thorough coverage of the topic and smart organization of lecture vs. lab sections makes it easy to apply content strategies today. He highlights some of the marketing industry's top experts, acknowledging that it takes a think tank of experts to shape best practices.These are the reasons I recommend this book:- The plentiful full-color illustrations and case studies help me to understand and apply concepts like SEO, email marketing, and website design.- Industry experts like Mark Schafer, Ann Handley, DJ Waldow, Joe Pulizzi, and Barry Feldman weigh in on the variety of topics lending credibility and nuance to the training and advice.- The organization of the book allows me to focus on what is currently relevant to me. For example, I am in the middle of an SEO project for my business website, and appreciate both the art and science of Andy's approach.- The tips and warnings callouts are important reminders to avoid mistakes.- Andy demystifies complex topics, makes it fun and interesting, and gives me enough information to do the work myself or hire someone to help me. This illustrated handbook helps me to become an educated buyer of services.- Much of what is covered, from effective color usage for website design to the neuroscience behind why people click or convert is based on research. Andy does not rely on his own extensive experience in these areas, but he consistently conducts research.This illustrated guide will be my trusty marketing companion as I build my business in the coming months and years.

I'm currently reading this book and enjoying every page. I'm new in the SEO industry and so have been devouring training materials for the past year, and this one really stands out! No fluff, just actionable insights. Thank you to the author!

Content has become an amazing resource on the web. The diversity of platforms to post content is at times overwhelming. In this book Andy Crestodina gives you specific guidelines, tools, and examples to write amazing content. His format is filled with examples, visuals, data, and testimonies.A must read for anyone interested in improving their content marketing, strategies, resources, toolbox, and professional presentation.A grand slam Andy!Susie Lala#SociallySusie

The book strikes a great balance between teaching high-level concepts while also giving detailed, actionable advice on how to carry out the most important activities of a content marketer. Not your typical business how-to book with lots of fluff and vague advice. The most useful book I've read on the topic.

The content is great, but I am shocked by the number of typos in this (fifth) edition! I’ve seen multiple misspelled words, and I just ran across an entire block of repeated text (see page 67). I would expect more from a book that preaches the gospel of good (and presumably error-free) content.

Whether you are new to the content marketing field or a seasoned marketer, Content Chemistry is a great addition and you will get the most value out of it. Andy clearly lays out the modern marketing techniques that gets into the practical aspects along with colorful diagrams that keeps the excitement level alive as you turn from one page to the next.

Excellent Book

Content Chemistry is so informative and super engaging. It is like the bible of content marketing and simply has everything from A-Z!I had the pleasure of taking a course by Andy at Northwestern University during my master’s degree and I simply loved every minute of the lectures and discussions in class that all linked back to the content of the book.

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Content Chemistry: The Illustrated Handbook for Content Marketing PDF

Content Chemistry: The Illustrated Handbook for Content Marketing PDF

Content Chemistry: The Illustrated Handbook for Content Marketing PDF

Content Chemistry: The Illustrated Handbook for Content Marketing PDF