Download PDF , by Paul Blanchard

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, by Paul Blanchard

Download PDF , by Paul Blanchard

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Product details

File Size: 5045 KB

Print Length: 393 pages

Publisher: Large Things; 1 edition (March 4, 2019)

Publication Date: March 14, 2019

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07N4KS21J

Text-to-Speech:

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Amazon Best Sellers Rank:

#991,719 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Paul Blanchard describes himself as a PR consigliere…a loyal and trusted confidant to CEOs and thought leaders around the world. It’s an interesting description, given its Mafia links. And just like The Godfather, he is making you an offer you can’t refuse…all the techniques of PR and spin, at your disposal, without having to pay for it (except for the modest price of the book).There is no shortage of books about PR, so why should this one have a place by your side or on your tablet? First, it’s bang up to date and practical. If you need to know your hashtag from your @, your Instagram from your Snapchat, and how to use them effectively, you’ll find it here.Second, it’s an excellent read. Pithy and witty, with a self-deprecating humour which avoids preaching or patronising. It’s written like I imagine a conversation with the author would be.Third, when Blanchard says, ‘Here’s what works’ you don’t have to take his word for it. The book is sprinkled with advice from others at the top of their media or marketing game, such as Alastair Campbell, Sir Trevor MacDonald, Katie Hopkins and Guido Fawkes.Fourth, it’s short. ‘As short as possible, as long as necessary’ as we communication specialists tell people.The author says he’s telling you what PR agencies won’t tell you. For his sake, I hope none of them are fans of The Godfather…or else he might wake up one morning and find a horse’s head in his bed.

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